One of the most important things to do as a graphic designer is to make sure you have clearly communicates your ideas to other people. If something is more important, it needs to be have more importance on the page. Usually done by making it bigger and bolder. The color can also be changed but it needs to be changed to the right that will influence how the person feels about the page (see last week blog). Contrast brings out thing that are important when there is more then one text on the screen. Alignment gives order to the page/how it will be read. Proximity is a good way to contact content together. The need to space every thing just right on a page make it a successful page.
There are three types of photo files I want to take about, jpg, gif, and png. A jpg or joint photographic expert group is a “lossy” file; a small part of the file is compressed. It would take a lot of saves to notice the compression. Jpg work best if you are saving photographs. A gif or graphic interchange format is a lossless compression, is preferred for simple graphics, and animation is possible with a gif. Gifs are best for type, vector, flat, or hard edge files. Png or portable network graphic, was done to replace older gif formats and it is also a lossless compression. Pngs work best for web images or images that require transparency. All of these formats need to be optimized to help them download faster. This can be done be reducing the size, colors, palette, and through compression. Images should be 72dpi and in RGB for the web.
Absolute links takes you to a place on someone else website while relative links take you to a place on your website. The code of adding images looks like this: <IMG SRC=”graphic/dot.jgp”> or <“http://www.pnc.com/dot.jpg”>. SRC is the source of the file, alt is the alternative text, Vspace/Hspace is the margin space around an imag, Boarder is around the image, width/height is the dimension around the image. CSS (Cascading style sheet) is how things will be design and how you create a more effective web page. For CSS you need to be literal and detailed. The language is similar to verbal description but the syntax is different. Visually CSS can do block elements, that set itself apart from the rest of the text. It can also do an inline element that makes everything displayed inline with other information. Selector declaration are the rules defining the elements on a page. Declaration are separated by a semi-colon.